Target only In-market audiences with buying intent.
Imagine being able to show your ads specifically to people who are searching online for your products or services, and ready to buy right now -- Without having to spend (or waste) thousands of dollars testing multiple audiences to find one that finally drives sales.
With Lead Eagle InMarket™ (EIM), you can do exactly that. EIM's database combines trillions of data points from across the Internet, allowing you to cherry pick only the people that are actually interested in buying what you sell.
With EIM, you can finally stop wasting ad dollars on audiences that are stale, diluted, or uninterested. It also provides the perfect complement to our EagleID™ solution.
Target buyers actively searching for your specific products online to reduce ad costs by up to 75%
How to Target Only In-Market Buyers Ready to Purchase with Digital Ads
In-market targeting focuses your ads on people actively searching for products or services like yours. By using real-time search and browsing behavior, Eagle InMarket™ helps you reach buyers who are already in decision mode, not just casually browsing online.
Tools to Eliminate Wasted Ad Spend by Targeting Real-Time Buying Intent Audiences
Traditional ad targeting often wastes budget on uninterested users. Eagle InMarket™ uses advanced data tools to identify real-time buying intent, ensuring your ads reach people who are ready to act, reducing wasted impressions and lowering overall advertising costs.
How to Target Customers Based on Purchase Intent Signals
Purchase intent signals include search activity, content consumption, and repeated interest in specific products or services. Eagle InMarket™ uses these signals to target customers who are most likely to buy, helping advertisers focus budget on high-value opportunities.
How In-Market Audience Data Improves Ad Performance and ROAS
In-market audience data improves ad performance by focusing spend on high-intent users. When ads are shown to people already looking to buy, click-through rates increase, conversions rise, and return on ad spend (ROAS) improves without increasing your budget.
How In-Market Data Helps Ad Campaigns
In-market data helps ad campaigns perform better by improving relevance. Ads reach users at the right time in their buying journey, leading to higher engagement, lower cost per acquisition, and stronger results across paid search, display, and video campaigns.
How to Build Ad Audiences Based on Real Buyer Search Intent Behavior
Building audiences based on search intent means targeting users by the keywords and topics they actively search for. Eagle InMarket™ combines these signals with behavioral data to create audiences made up of real buyers, not assumptions or broad demographics.
How to Combine Identity Resolution and In-Market Targeting for Better ROAS
Combining identity resolution with in-market targeting connects intent data to real users across devices. This approach improves targeting accuracy, reduces wasted impressions, and helps advertisers deliver consistent messaging, resulting in higher conversions and stronger ROAS.
Market to audiences before your competition even knows they exist
By combining the behavior of your customers with the keywords they are searching for on Google and Youtube, you can market to those customers before they go to one of your competitors.
Besides, who want to pay for overpriced Google clicks?
Frequently Asked Questions
Where does your data come from?
Our data is sourced from a proprietary network of websites, content, and commerce signals that capture real buyer behavior - not just demographics or interest tags. This includes searches, comparisons, and purchase activity that prove someone is actively in-market.
How often is the data updated?
Eagle InMarket lists are refreshed weekly, ensuring leads are recent and relevant. If you choose our real-time option, you receive data the moment intent is signaled, keeping you ahead of competitors.
How accurate is the data?
We run multiple layers of validation and hygiene: removing bots, spam, and duplicates. Each lead is tied to real intent behavior, making it far more reliable than generic lists or cold data sources.
How is this different from buying a regular lead list?
Regular lead lists are static, often outdated, and based on demographics only. Eagle InMarket is dynamic intent data, meaning we capture people who are actively looking for your product or service right now. That's why campaigns see higher engagement and conversions.
Can I target specific geographies or industries?
Yes. You can filter by ZIP code, city, state, industry, company size, or job title depending on whether your focus is B2C or B2B. This ensures alignment with your service area or vertical.
What do I do with the leads once I get them?
Clients typically plug Eagle InMarket data into email campaigns, digital ads, cold calling, direct mail, or even AI voice outreach. Since these are in-market buyers, they respond at much higher rates than cold audiences.
How quickly can I start using the data?
Once you complete the order form, data is typically ready within 1-2 business days. With real-time feeds, you start receiving leads immediately.
What kind of results can I expect?
Results vary by execution, but most clients see faster responses, higher engagement, and lower cost per acquisition versus traditional marketing lists. We also offer Agency Eagle partners support in strategy and deployment to maximize ROI.
What makes Eagle InMarket unique?
- Real Buyer Intent - not just interests or guesses.
- Custom Filters - tailored to your business needs.
- Fresh Data - weekly updates or real-time feeds.
- Multi-Channel Ready - use across email, ads, phone, or mail.
- Proven ROI - clients consistently outperform cold campaigns.