Start identifying and tracking website visitors to reverse the effects of iOS 14.5, and achieve better campaign results.
Every day, qualified potential buyers visit your website. The problem is that since the release of Apple's iOS 14.5, roughly 98% of these visitors are completely anonymous. This in turn means huge potential lost revenue opportunities.
Lead Eagle's EagleID™ technology leverages our proprietary identity resolution graph to unlock an average of 30-40% of your site visitors, to help you turn these anonymous visitors into paying customers and new revenue. We can even export your resolved visitors directly into a CRM for you and your sales & marketing teams.
Once resolved, you can then utilize your first-party identified visitor data to create better ad campaign targeting by uploading it to various paid ad platforms such as Meta® and Google®. This allows you to not only turn anonymous visitors into paying customers, but to allow the ad platforms to create better lookalike audiences representing your target market (you know, the stuff that went away with the release of iOS 14.5).
With the power of EagleID™ Pixel, you'll now have the ability to validate and enrich the identity of prospects who land on your website, have better intel for your sales team, and restore your lost campaign RoAS.
Identify anonymous website traffic and resolve detailed visitor data to fuel your sales & marketing
Reversing Lost Campaign ROAS Due to iOS 14.5 With Visitor ID
Apple’s iOS 14.5 reduced tracking visibility, causing higher ad costs and lower returns. Visitor ID technology restores lost insight by identifying real website visitors. This allows brands to retarget smarter, rebuild accurate audiences, and recover campaign ROAS that was lost due to privacy restrictions.
How to Identify Anonymous Website Visitors After iOS 14.5 Privacy Changes
After iOS 14.5, most website traffic appears anonymous. EagleID™ solves this by resolving visitor identities using privacy-compliant data signals. Businesses can finally understand who is visiting their site, what they’re interested in, and how to engage them effectively.
Lead Generation from Anonymous Web Traffic in 2026
In 2026, relying only on form fills is no longer enough. Visitor identification turns anonymous web traffic into actionable leads by capturing real visitor data. This allows businesses to generate high-quality leads from users who would otherwise leave without converting.
Visitor Identification Pixel Technology and Benefits
The EagleID™ Pixel works silently in the background to validate and enrich visitor identity data. It helps businesses gain deeper insights, improve personalization, and trigger smarter outreach across email, SMS, and ads without disrupting the user experience or violating privacy rules.
What Is Identity Resolution and How It Helps Marketing
Identity resolution connects multiple data signals to build a clear picture of a visitor. Instead of fragmented data, marketers get a unified identity. This leads to better targeting, more relevant messaging, and higher conversion rates across sales and marketing campaigns.
Turn Anonymous Website Visitors into Paying Customers
Most visitors won’t fill out a form, but that doesn’t mean they aren’t ready to buy. By identifying anonymous visitors, businesses can follow up with personalized messages, timely offers, and targeted ads, turning missed opportunities into real paying customers.
Benefits of First-Party Visitor Identification for Ad Targeting
First-party visitor data gives advertisers full control and better accuracy. It improves audience quality, protects against platform changes, and ensures compliance with privacy laws. Most importantly, it helps brands reach the right people without relying on disappearing third-party cookies.
Improve Ad Campaign Targeting with Identified Visitors
Identified visitors enable smarter ad targeting across every stage of the funnel. Brands can retarget high-intent users, exclude low-value traffic, and personalize ad messaging, resulting in lower CPAs, higher engagement, and more efficient ad performance overall.
Build hyper-personalized omnichannel campaigns
Send identified visitors emails, SMS, and Postcards to your anonymous website visitors based on behaviors and purchase propensity to the right person at the right time and win back lost revenue at a fraction of the cost.
Build Audiences that don’t even exist and Lower CPAs by 50%+
Upload your first-party data to Facebook, Google, or TikTok to create hyper segmented Lookalike audiences that don’t exist on the major ad platforms and watch your ad costs start to drop
Frequently Asked Questions
Does EagleID™ integrate with my CRM?
Yes, EagleID™ integrates directly with your CRM, automatically pushing resolved visitor data to your sales and marketing teams. This ensures faster follow-ups, better lead scoring, and improved alignment between teams, helping close deals while prospects are still actively interested.
How do I upload resolved visitor data to Google and Meta Ads?
Once visitors are identified, their data can be securely uploaded to Meta and Google Ads. This allows advertisers to build custom and lookalike audiences based on real visitors, improving targeting accuracy and reducing wasted ad spend across paid campaigns.