Target only In-market audiences with buying intent.
Imagine being able to show your ads specifically to people who are searching online for your products or services, and ready to buy right now -- Without having to spend (or waste) thousands of dollars testing multiple audiences to find one that finally drives sales.
With Lead Eagle InMarket™ (EIM), you can do exactly that. EIM's database combines trillions of data points from across the Internet, allowing you to cherry pick only the people that are actually interested in buying what you sell.
With EIM, you can finally stop wasting ad dollars on audiences that are stale, diluted, or uninterested. It also provides the perfect complement to our EagleID™ solution.
Target buyers actively searching for your specific products online to reduce ad costs by up to 75%
How to Target Only In-Market Buyers Ready to Purchase with Digital Ads
In-market targeting focuses your ads on people actively searching for products or services like yours. By using real-time search and browsing behavior, Eagle InMarket™ helps you reach buyers who are already in decision mode, not just casually browsing online.
Tools to Eliminate Wasted Ad Spend by Targeting Real-Time Buying Intent Audiences
Traditional ad targeting often wastes budget on uninterested users. Eagle InMarket™ uses advanced data tools to identify real-time buying intent, ensuring your ads reach people who are ready to act, reducing wasted impressions and lowering overall advertising costs.
How to Target Customers Based on Purchase Intent Signals
Purchase intent signals include search activity, content consumption, and repeated interest in specific products or services. Eagle InMarket™ uses these signals to target customers who are most likely to buy, helping advertisers focus budget on high-value opportunities.
How In-Market Audience Data Improves Ad Performance and ROAS
In-market audience data improves ad performance by focusing spend on high-intent users. When ads are shown to people already looking to buy, click-through rates increase, conversions rise, and return on ad spend (ROAS) improves without increasing your budget.
How In-Market Data Helps Ad Campaigns
In-market data helps ad campaigns perform better by improving relevance. Ads reach users at the right time in their buying journey, leading to higher engagement, lower cost per acquisition, and stronger results across paid search, display, and video campaigns.
How to Build Ad Audiences Based on Real Buyer Search Intent Behavior
Building audiences based on search intent means targeting users by the keywords and topics they actively search for. Eagle InMarket™ combines these signals with behavioral data to create audiences made up of real buyers, not assumptions or broad demographics.
How to Combine Identity Resolution and In-Market Targeting for Better ROAS
Combining identity resolution with in-market targeting connects intent data to real users across devices. This approach improves targeting accuracy, reduces wasted impressions, and helps advertisers deliver consistent messaging, resulting in higher conversions and stronger ROAS.
Market to audiences before your competition even knows they exist
By combining the behavior of your customers with the keywords they are searching for on Google and Youtube, you can market to those customers before they go to one of your competitors.
Besides, who want to pay for overpriced Google clicks?
Frequently Asked Questions
What is in-market intent data and how does it help advertisers convert more buyers?
In-market intent data captures signals from online searches, content engagement, and browsing behavior. This data helps advertisers identify buyers who are close to purchasing, making it easier to deliver relevant ads that convert faster and more consistently.
How do I boost conversions using behavioral and search intent data?
Behavioral and search intent data reveal what users want and when they want it. By targeting ads based on these insights, you can deliver timely, relevant messaging that increases conversions and shortens the path from interest to purchase.
What’s the difference between in-market audiences and lookalike audiences?
Lookalike audiences are based on similarities, not intent. In-market audiences are built from real buying behavior. While lookalikes guess who might convert, in-market targeting reaches people who are actively searching and ready to buy right now.